What If I Could Guarantee You a Better Business?

How bold promises boost trust and increase sales.

What if I could guarantee that within 3 years, your best customers would be even more loyal, you’d easily overcome buying objections, and you’d be charging a premium price compared to your competitors?

The answer, of course, lies in your guarantee.

Because while anyone can claim “the best customer service”, it takes a well-designed, well-managed, and well-run business to absolutely guarantee something that no one else will.

I’m thinking of a home renovation company that guaranteed customers they could live at home during the project, stress-free – if they had to move out, the company would pay for their hotel.

Or the HVAC repair company that guaranteed cold air within 2 hours of their arrival on site – even if it meant running portable units until a part came in.

These types of guarantees aren’t just splashy marketing copy. They’re careful promises backed up by training, systems, and real accountability.

What Would You Love to Guarantee (In 2-3 Years)?

You might not be ready to launch a bold guarantee tomorrow, but you can start building the company that would be able to deliver on an outrageous promise.

If you want to be able to guarantee timeliness, quality, results, or an outstanding customer experience, you can chart a roadmap from where you are today, to the company that can stand behind that promise.

What key numbers will you need to track and improve?
What tasks will you need to do with more consistency?
Who needs to be trained or promoted, or what new roles need to be created?

In other words, what does your business need to become so it can honour the most outrageously compelling promise you can dream of?

Here Are 9 Reasons to Guarantee Your Product or Service

A great guarantee is a commitment. Building the kind of business that can promise (and consistently deliver) exceptional results takes effort.

Here’s why you should start now:

A guarantee de-risks the purchase for the buyer, making it easier for them to say yes. A great guarantee will shorten your sales cycle and improve your conversion rate.
It helps you overcome objections. People are less likely to think it’s “too expensive” if they’re confident they’ll get real value.
A bold promise sparks curiosity. The best ones get people to stop scrolling, do a doubletake, or ask how on earth you do THAT.
It builds trust and shows prospects that you care about what they care about.
In a competitive field, a thoughtful guarantee helps you stand out. You’re giving your prospects a compelling reason to choose you instead of competing on price.
That means you can charge a premium for your product or service. With a bit of math in advance, the price increase can (more than) offset any additional costs incurred by honouring your guarantee.
It makes you memorable, driving customer loyalty and repeat business.
When your team is united behind a promise, trained to deliver on it, with systems to follow, you will have a more cohesive team and better morale. It’s easier for everyone to make the right decisions when they know what’s at stake.
99% of ethically-run small businesses have a guarantee anyway. If a customer calls with a complaint, they’ll fix it to the best of their ability, by re-doing the work or replacing the product. If you’re doing it anyway, why not promise it up front?

This Week’s Takeaway

Jim Rohn once said:

“The real value of setting goals is not in their achievement. The major reason for setting goals is to compel you to become the person it takes to achieve them.”

The same is true in business.

The best guarantees aren’t marketing fluff. They’re a reflection of who you’ve become – and how well you’ve built the business behind the promise.

What would you love to guarantee in the future?

And what’s one step you can take this summer to start earning the right to say it?

If you want help turning that big promise into a clear roadmap, GrowthCLUB is a great place to start. Join my team for a 1-day workshop on June 20 to get into action right away.

Join GrowthCLUB in Mississauga – June 20th!

If you’re tired of running in circles, overwhelmed by all the things you “should” be doing, or if you’re just ready to bring more focus and purpose into your business – GrowthCLUB is the place for you!

Join me in Mississauga to create your own personal roadmap for success.

Last call! Save your seats before sales close next week.

Radical Candor: By Kim Scott

If you’re in a leadership role, or even just trying to be a better teammate, Radical Candor offers a straightforward, experience-based approach to navigating the tough parts of management. It’s important to be honest at work without burning bridges, and this book is all about caring personally while challenging directly.

Check it out!