A Business Made with Lego

Four ways to use a Lego mindset to grow your business.

Every business is built brick by brick.

My basement is a chaotic, Home Alone-style death trap at the moment. Lego bricks everywhere. Clearly, the kids have been building something. In our house, these simple, versatile building blocks have been in near-constant use for years, and have created a huge variety of different structures.

It’s something I’ve noticed coaching all kinds of businesses in different industries. The same fundamental building blocks are present everywhere, just put together in different ways. Whether you’re a solopreneur just starting out, or a long-time owner getting set to sell your multi-million dollar company, your business relies on the same simple bricks.

Consider the hours in your calendar. Imagine you have 24 1-hr bricks, and it’s up to you how to snap them together and what you create out of them. Without intention and planning, it’s all too easy to scatter them around like the obstacle course currently littering the floor of my basement – and the more people you’ve got, the bigger your mess will be.

The more “bricks” you can find in your business – any small, repeatable units – the more structurally sound the entire system becomes. And once you’ve identified them, they’ll help you build faster.

Use These Four Bricks to Build Your Business Faster

Here are four places to start looking for the stackable components (AKA bricks) you can build with.

Your calendar. Intentional calendar design means blocking time for activities that build the business before reactive work fills all the gaps. Think about what you’re building each week as you snap those hours together.
Your product ladder. Custom work feels premium, but it doesn’t scale. Sure, you might charge less for templated, repeatable offerings, but they’re easier to train someone else to do – especially when you can give them clear step-by-step instructions.
Your sales process. Repeatable scripts and processes for the moments that matter most mean you’re not reinventing the wheel at the high-stakes moments. (More on how to build a repeatable sales process here).
Team communication. Your team meetings, one-on-ones, and performance evaluations are all repeatable building blocks.

In your business, look for the areas that couldn’t easily scale or where you’d benefit from more consistency. That’s where you can apply the Lego mindset for massive results.

This Week’s Takeaway

The key to building a scalable business is thinking about it as a Lego set. If you were to break your time, products, and processes down into their individual bricks, you can write the step-by-step instructions for your team.

You know you’re on the right track when your key results get easier and less expensive every time you place a brick.

Upcoming Event:
How Many Dollars Are in Your Database?

May 15th – Register Here

Join ActionCLUB on Friday, May 15th from 10-1 for the next in-person session where we’ll be discussing tactical, actionable insights and tools for reengaging your existing clients and contacts to generate more referrals and repeat business.

Details

Friday May 15th, 10am-1pm
Located at Idea Mississauga, Square One
Interactive session: “How Many Dollars Are in Your Database?”
Featuring table discussions & a networking lunch with local entrepreneurs

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Uptime: Laura Mae Martin

Uptime offers a grounded approach to productivity that feels especially relevant in the middle of busy workdays. Drawing from her experience at Google, Laura Mae Martin focuses less on doing more and more on building systems that help you stay clear on priorities, manage your time intentionally, and avoid unnecessary burnout. It’s a practical reminder that feeling “on top of things” usually comes from a few well-designed habits rather than constant effort.

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