There’s value in repetition. (What was that again?)
Do you have a favourite movie or book you can enjoy over and over again? You may have even memorized the best bits, but you just keep going back for more.
Each time you watch that movie or read that book, you probably pick up something new. Some bit of dialogue, background action, or clever foreshadowing you didn’t notice the first time.
In business as well as entertainment, there’s value in repetition. The best ideas aren’t brand new, and yet they still spark new insights – which is why some business leaders swear by timeless classics, like books by Napoleon Hill or Dale Carnegie.
Isn’t it cool that you can look again at something you thought you already knew, with the benefit of new experiences under your belt, some context that was previously missing, or taken in combination with something else that’s on your mind, and get that “aha” moment?
I call that lightbulb moment a Blinding Flash of the Obvious, or BFO – that second when all of a sudden, disjointed thoughts are connected and your next step or new innovation becomes clear.
Sometimes, going back to what you already think you know can give you just the spark you need to get moving again.
This Week’s Takeaway
What was your BFO this week? What’s the lightbulb moment you got from something you learned (either in a book or podcast, or just from living life)?
PS – my 12-week sales course guarantees at least one BFO per week when it comes to making money. What would that mean for you?
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